When is Olympic sponsorship money well spent? A Performance Research poll shows it may depend on how the funds are used.
Coke, McDonald’s and Visa dominate consumer awareness when it comes to the Olympics, according to a study by the Rhode Island-based research firm that evaluates the sponsorship industry.
Sixty-eight percent of Americans polled confirmed the Olympic [...]

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I’m really, really meticulous with my laptop, but sometimes, the fact that I have to lug around a huge padded backpack containing my laptop, the power brick, and a few accessories like the mouse can be a hassle. What if I just wanted to bring my laptop with me to the nearest coffee shop? I [...]

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Online app stores are all the rage these days, whether for Apple’s iPhone, Nokia’s handsets or Google’s Android mobile phone software.
Now Google has hung out a shingle for yet another Internet market. The Google Apps Marketplace, which the company launched on Tuesday night, represents Google’s latest move to expand beyond search and bolster its online [...]

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Professional New York Times haters often fixate on the company’s seeming haplessness and its namesake newspaper’s flat-footed, delayed and defensive strategies for dealing with bad news, bad press and bad times for newspapers. Today the Times said it has hired Wall Street Journal spokesman Robert Christie, a move that could change this perception.
Christie, 40, has [...]

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America got its first prime-time peek at Apple’s latest gadget on Sunday night, as the company rolled out its first TV commercial for the iPad during the 82nd Academy Awards ceremony.
No surprise, it was a visually slick, 30-second montage of everything the iPad can do, with a finger-snapping soundtrack provided by Danish group The Blue [...]

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