Okay, design staff, we’ve got a huge honking problem with the fashion show! Our market research shows everybody thinks our new shoes suck!
This stuns me. You take our quilted red shoe, called “Sofa.” It turns out women aren’t so eager to be associated with a large overstuffed piece of furniture.
The same is true of our new “Gun” shoe and our “Tsing Ma Bridge” shoe. Who would have thought firearms and long suspension bridges would be a fashion turn-off?
So anyway, we decided to save money by only making ONE of each shoe, instead of a pair. The models can either HOP down the runway on one foot, or else just carry the damned things.
After the show, we’ll sell the single shoes to One-Footed Women with Bad Fashion Sense. Emily, can you Google to find a contact for that group?
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Model displays “Sofa” in the annual Footwear Design Competition Awards, during Hong Kong Fashion Week for Fall/Winter 2009 January 13, 2009.
Model displays “Gun” shoe.
Model displays “Tsing Ma Bridge” shoe.
REUTERS photos by Bobby Yip
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